Recruiting is an art, so it’s not only appropriate but essential that it be conducted in accordance with an aesthetic. Unlike a strategy or tactic, an aesthetic is neither a game plan nor a set of actions. It is, instead, a guiding principle that shapes the formation and implementation of strategies and tactics with a core value.
Submitted by otavio on September 6, 2013 - 09:44.
In his 2006 book Influence, Robert Cialdini identified six sources of persuasion. They are involuntary responses that come from deep within our psyche. While all can play a role in recruitment, one is particularly important in today’s hyper-social environment. Psychologists call it “social proof,” our predisposition to follow the lead of those we know and trust.
Submitted by otavio on August 9, 2013 - 10:03.
Employment branding gets a lot of coverage both at recruiting conferences and in recruiting publications. Despite the interest, however, most employers don’t have an employment brand. They either can’t be bothered or the brand they do create doesn’t say anything memorable. As a result, they are a faceless organization, and that vacant expression becomes their image in the job market.
Submitted by otavio on July 24, 2013 - 13:21.
The new CBS series Under the Dome explores what happens to the people of a small town when they’re completely cut off from the rest of the world. It’s a tale of endurance and intrigue, and a happy break from summer reruns on the network channels. For recruiters, however, it’s also a guide to how best to implement post-social recruiting, the next stage in using the Web as a social medium for talent acquisition.
Submitted by otavio on July 10, 2013 - 09:57.
Amidst all the talk about optimizing the candidate experience, one topic has been all but ignored. The vocabulary we use has a significant impact on the perceptions of those we are trying to recruit. And, one term, in particular, is widely used, but conveys a message that distresses some prospects and repels many others.
Submitted by otavio on July 1, 2013 - 08:13.
Passive, high caliber talent have the attention span of a gnat. Such peak performers are interested in career advancement opportunities, but they’re totally uninterested in reading about them. How can you hang onto them long enough to pique their curiosity about your opening? Take your best shot at the very beginning of your job posting.
Submitted by otavio on June 7, 2013 - 08:10.
There are just five rules to writing a job posting that will seduce even the most passive high caliber candidates. They are the key to successful recruitment advertising, whether you’re posting your openings on a job board or a social media site, on a large and globally recognized site or a smaller, niche site with a particular specialization.
Submitted by otavio on May 20, 2013 - 08:53.
Amidst all the breathless commentary about commercial social media sites, there’s another online social environment that’s being overlooked by many recruiters. It’s the most talent-rich resource on the Web, yet it hardly ever gets mentioned at recruiting conferences or in recruiting publications. The result is best described as LockedOut – the social recruiting strategy that increases the cost and reduces the yield of talent acquisition.
Submitted by otavio on May 6, 2013 - 07:49.
Even top performers are worried these days. Thanks to the drumbeat of news stories about business miscalculations, facility relocations, and corporate mergers and acquisitions – all of which produce layoffs - they too fear they will end up out on the bricks. As a result, uncertainty has now become as important a recruiting factor as a job’s salary level and an organization’s employment brand.
Submitted by otavio on April 22, 2013 - 09:16.
Given the workload of recruiters these days, few have the time to craft a brand new ad for each and every job they post on the Web. And even when a posting gets the attention it deserves, all too often it includes copy invented in the 1950s. The ad will highlight the “requirements and responsibilities” of the job and overlook altogether the content that triggers talented people to apply.
Submitted by otavio on April 5, 2013 - 10:33.