There are just five rules to writing a job posting that will seduce even the most passive high caliber candidates. They are the key to successful recruitment advertising, whether you’re posting your openings on a job board or a social media site, on a large and globally recognized site or a smaller, niche site with a particular specialization.
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Submitted by otavio on May 20, 2013 - 08:53.
Amidst all the breathless commentary about commercial social media sites, there’s another online social environment that’s being overlooked by many recruiters. It’s the most talent-rich resource on the Web, yet it hardly ever gets mentioned at recruiting conferences or in recruiting publications. The result is best described as LockedOut – the social recruiting strategy that increases the cost and reduces the yield of talent acquisition.
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Submitted by otavio on May 6, 2013 - 07:49.
Even top performers are worried these days. Thanks to the drumbeat of news stories about business miscalculations, facility relocations, and corporate mergers and acquisitions – all of which produce layoffs - they too fear they will end up out on the bricks. As a result, uncertainty has now become as important a recruiting factor as a job’s salary level and an organization’s employment brand.
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Submitted by otavio on April 22, 2013 - 09:16.
Given the workload of recruiters these days, few have the time to craft a brand new ad for each and every job they post on the Web. And even when a posting gets the attention it deserves, all too often it includes copy invented in the 1950s. The ad will highlight the “requirements and responsibilities” of the job and overlook altogether the content that triggers talented people to apply.
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Submitted by otavio on April 5, 2013 - 10:33.
Let’s be honest. Hiring managers are not our customers. At best, they are our allies, and at worst, they are our enemies. They hold the power to help or hinder our day-to-day work. But, our customers – the people who determine whether or not we’re successful – are another group altogether.
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Submitted by otavio on March 8, 2013 - 08:02.
Sourcing and recruiting are hard work. At least, if they’re done right, they are. And hard work performed without let-up or recuperation time has serious repercussions. It wears you out, saps your productivity and drains your creativity. In short, unrelenting hard work sets you up for failure.
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Submitted by otavio on February 19, 2013 - 11:28.
MOOCs are massive open online courses. They’re the next big thing in higher education. They link hundreds, sometimes thousands of students in free educational programs offered on the Internet. What’s that have to do with recruiting? They’ve learned how to deliver content that adults will read.
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Submitted by otavio on February 4, 2013 - 14:14.
Job postings remain the single most effective way to recruit new hires. And, the first five lines are the single most important part of a job posting. They determine whether or not passive, high caliber talent will read on.
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Submitted by otavio on January 18, 2013 - 16:25.
Job postings are now routinely used on both job boards and social media sites. These online communications remain the most widespread method of candidate sourcing, yet are disparaged and ignored at almost every recruitment conference. Why? Because recruiters intuitively grasp the cost-benefit advantage of job postings, but all too often don’t grab hold of their power. They use job postings to describe a job, when they would be better served by delivering respect.
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Submitted by otavio on January 8, 2013 - 10:02.
Not much has changed with job postings since they first appeared in the early 1990’s. Today, they are, as they have always been, information-based ads that are shaped by their ancestors in the classified section of newspapers. What has changed, however, is the people who read job postings. They want a different experience, one that is social as well as informative.
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Submitted by otavio on December 19, 2012 - 08:55.
