A Short but Informative Newsletter Covering These Topics:
• The Spring Member Congress—data, dialogue, deals and a drink or two.
• What’s Next for Dot.Jobs—will the controversy be resolved and if so, how?
• Promote Your Brand—enhance the visibility of your brand for the recovery.
• Your IAEWS Member Benefits—the Members Only area on the IAEWS Web-site.
The Spring Member Congress: A Summit of Industry Leaders
The IAEWS Spring Member Congress was held on March 15th in San Diego, California. More than 75 Member company CEOs and senior executives gathered for a free-wheeling discussion of the key issues and opportunities facing our industry. As always, the dialogue was frank, the questions were probing, and the commentary was on point and insightful.
The event was kicked off with a forum on the dot.jobs initiative at the DirectEmployers Association (DEA). DEA Vice President Chad Sowash and two representatives of DEA member companies were peppered with questions and feedback from the audience. From DEA’s perspective, competition is good for the industry, and what they are doing is providing a new and competitive recruitment solution that will benefit its members. Other IAEWS Members in the audience, however, expressed skepticism about the authority of DEA’s partner—Employ Media—to launch such an expansion of the TLD and the impact it would have on both the industry and the human resource community.
Following the dot.jobs forum and a break for lunch, delegates were treated to a provocative Keynote by Kevin Wheeler, the founder of The Future of Talent Institute, and to informative presentations by Terry Baker, Chief Revenue Officer at Adicio; Lee Marc, the CEO of eDirect Publishing; and John Bell, the Chairman of Boxwood. In addition, Matt Hoffner, the CEO of JobG8 U.S., herded the cats during our Member Round Robin, while Ted Daywalt, the CEO of VetJobs, and Sara Fell, the CEO of FlexJobs.com, kept the discussions focused and productive. And, overseeing the entire event was our Chairperson, Constance Melrose, the MD of eFinancialCareers.com, a Dice Holdings company.
The PowerPoints used by the presenters have now been posted in the Members Only area of the IAEWS Web-site. The link to the video recordings of the sessions is also now posted in that area so you can experience the Congress just as if you were there.
Finally, once again, we thank our sponsors for the Congress: our Gold Sponsors—ERE and Arbita; our Silver Sponsors—TopUSAJobs and Adicio; our Keynote Sponsor—JobTarget OneClick; our Lanyard Sponsor—VetJobs; and our Video Sponsor—Boxwood. Thanks also to eDirect Publishing for its help in staffing our Registration Desk.
What’s Next for Dot.Jobs?
IAEWS Member SHRM is the Sponsor for Employ Media, the holder of the dot.jobs TLD charter from ICANN. SHRM has appointed a committee, called the PDP Council, to review Employ Media’s request to amend its charter to permit the use of geocentric and occupation-specific names.
The Council is being chaired by Gary Rubin, Chief Publishing & Media Officer at SHRM, and includes a representative of the IAEWS. Its membership follows:
Nancy McKeague, SPHR
Senior Corporate VP
Michigan Health and Hospital Association
Donald Packham
Executive Assistant Director, Human Resources Branch
The Federal Bureau of Investigation
Marilyn Mackes
Executive Director
National Association of Colleges and Employers
Ellen A. Johnston, PHR
HR Partner, Human Resources
Siemens Medical Solutions USA, Inc.
Eileen Shue, SPHR
Vice President of Corporate Resources
The Sterling Group
Nancy G. Davies
Human Resources Director
Bodman LLP
Martina McAndrew, SPHR
Director, Strategic Recruitment
Beers + Cutler
Rhonda Stickley
Senior Director, Talent Acquisition
Providence Health & Services
Aaron Matos
CEO/Founder
Jobing.com
SHRM is not obligated to accept the recommendation of the Council regarding Employ Media’s request, and ultimately, it is ICANN which holds the authority to accept or reject the company’s effort to amend its charter.
Promote Your Brand
The most successful organizations are those with strong brands among two separate but equally important constituencies:
• their peers
and
• their customers.
The IAEWS is pleased to offer its Members low-cost ways to do both.
Branding With Your Peers. One of the best ways to build brand among your organization’s industry peers is to sponsor the IAEWS newsletter. Just as you are doing right now, thought leaders in our field read this publication regularly. And when they do, your organization will be prominently visible to them. Sponsorship rates are low and provide a button ad that can be linked to your organization’s Web-site.
Branding With Your Customers. One of the most popular blogs in the employment space is written by IAEWS Executive Director, Peter Weddle. Called Work Strong, it examines the employment space from both the job seeker’s and recruiter’s point of view. As a result, it is read regularly by both individuals in both communities. As with the IAEWS newsletter, sponsorships are very inexpensive and provide a button ad that can be linked to your organization’s site.
For more information about these opportunities, please contact Peter Weddle at 203.964.1888 or director@employmentwebsites.org.
Your IAEWS Member Benefits
Take Advantage of the Members Only Area on the IAEWS Site
The IAEWS site—www.EmploymentWebSites.org—offers an array of information and resources for Association Members. Click on the Members Only tab, enter your Member ID and password, and you’ll find:
• The Official IAEWS Member icon. Posting this icon on your site helps to reinforce the quality of your brand and differentiate your site from the riffraff on the Web;
• The Member Newsletter. An archive of the current and past IAEWS newsletters so you can stay abreast of the latest news in our industry and the Association;
• Content from Member Meetings & Congresses. Even if you’re not able to attend these events, this area will give you access to their content;
• Industry News. Keep an eye on the competition and look for business opportunities by checking out the press releases posted by Association Members;
• Post Your Own Releases. An easy way to send your press release to the IAEWS for posting on its site, which is one of the first places journalists check when writing about our industry; and
• Member Discussion Area. Join an ongoing conversation among your peers or start your own.
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