Amidst all the talk about optimizing the candidate experience, one topic has been all but ignored. The vocabulary we use has a significant impact on the perceptions of those we are trying to recruit. And, one term, in particular, is widely used, but conveys a message that distresses some prospects and repels many others.
Submitted by otavio on July 1, 2013 - 08:13.
Passive, high caliber talent have the attention span of a gnat. Such peak performers are interested in career advancement opportunities, but they’re totally uninterested in reading about them. How can you hang onto them long enough to pique their curiosity about your opening? Take your best shot at the very beginning of your job posting.
Submitted by otavio on June 7, 2013 - 08:10.
There are just five rules to writing a job posting that will seduce even the most passive high caliber candidates. They are the key to successful recruitment advertising, whether you’re posting your openings on a job board or a social media site, on a large and globally recognized site or a smaller, niche site with a particular specialization.
Submitted by otavio on May 20, 2013 - 08:53.
Amidst all the breathless commentary about commercial social media sites, there’s another online social environment that’s being overlooked by many recruiters. It’s the most talent-rich resource on the Web, yet it hardly ever gets mentioned at recruiting conferences or in recruiting publications. The result is best described as LockedOut – the social recruiting strategy that increases the cost and reduces the yield of talent acquisition.
Submitted by otavio on May 6, 2013 - 07:49.
Even top performers are worried these days. Thanks to the drumbeat of news stories about business miscalculations, facility relocations, and corporate mergers and acquisitions – all of which produce layoffs - they too fear they will end up out on the bricks. As a result, uncertainty has now become as important a recruiting factor as a job’s salary level and an organization’s employment brand.
Submitted by otavio on April 22, 2013 - 09:16.
Given the workload of recruiters these days, few have the time to craft a brand new ad for each and every job they post on the Web. And even when a posting gets the attention it deserves, all too often it includes copy invented in the 1950s. The ad will highlight the “requirements and responsibilities” of the job and overlook altogether the content that triggers talented people to apply.
Submitted by otavio on April 5, 2013 - 10:33.
Let’s be honest. Hiring managers are not our customers. At best, they are our allies, and at worst, they are our enemies. They hold the power to help or hinder our day-to-day work. But, our customers – the people who determine whether or not we’re successful – are another group altogether.
Submitted by otavio on March 8, 2013 - 08:02.
Sourcing and recruiting are hard work. At least, if they’re done right, they are. And hard work performed without let-up or recuperation time has serious repercussions. It wears you out, saps your productivity and drains your creativity. In short, unrelenting hard work sets you up for failure.
Submitted by otavio on February 19, 2013 - 11:28.
MOOCs are massive open online courses. They’re the next big thing in higher education. They link hundreds, sometimes thousands of students in free educational programs offered on the Internet. What’s that have to do with recruiting? They’ve learned how to deliver content that adults will read.
Submitted by otavio on February 4, 2013 - 14:14.
Job postings remain the single most effective way to recruit new hires. And, the first five lines are the single most important part of a job posting. They determine whether or not passive, high caliber talent will read on.
Submitted by otavio on January 18, 2013 - 16:25.